Setanta Launch Party Set for Boston

Revs' Coach Steve Nicol to Appear at Free Event

December 1, 2008

Setanta Sports kicks off its U.S. launch on Comcast with a party at Game On on Boston�s Lansdowne Street.

Revolution coach Steve Nicol is scheduled to appear at the Dec. 13 event, where patrons can watch Liverpool take on Hull City at 9:30 a.m. on the new Setanta channel now available for order on Comcast.

Guests can also enjoy a FIFA �09 tournament, free brunch presented by Game On, and gift bags for the first 50 guests.

Admission to the Boston launch party is free and open to all ages.

Setanta�s North America operations comprise both residential channel and commercial venue businesses which provide a market leading lineup of soccer and rugby from around the world. Setanta launched in Boston and Brookline last week.

�We are excited that Comcast will be providing subscribers in Boston and Brookline the best international sports programming, 24 hours a day, on Setanta Sports,� said Roger Hall, Managing Director of Setanta Sports International.

The Ireland based sports network provides its customers with 24-access to the best live European sporting events. This includes The Barclays Premier League, The Champions League, The FA Cup and World Cup & European Championship Qualifiers, The IRB Rugby World Cup, The Six Nations, The Tri-Nations, The Guinness Premiership & Heineken Cup.

�We�re thrilled to enhance our sports programming in Boston and Brookline with the addition of Setanta Sports,� said Paul D�Arcangelo, Vice President of Comcast in Metro Boston. �Customers in Boston and Brookline are the first in New England to experience the consumer benefits of converting to a nearly all digital network. As other communities enter the �digital world,� our customers will be amazed by what Comcast�s advanced fiber-optic network can deliver � even faster Internet speeds, even more HD choices and even more international programming.�

The channel is available on Channel 761 for $14.95 per month. To learn more about Comcast or to order Setanta Sports, customers can contact Comcast at 1-800-COMCAST.

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